We Start at the End.
Is a great book still great if no one buys it?
At Mercury Ink we believe that finding an audience for a book is just as important as the book itself. With readers exposed to so many sources of recommendations—television, radio, newspapers, blogs, Twitter and Facebook, just to name a few—it's hard to break through the noise and make the deep connections with readers that are so important.
Mercury Ink reverses the equation. When looking at a possible project we start at the end by asking: who is this book being written for? Is the audience definable and quantifiable? And, most important, can we reach the audience in a compelling way?
Once we know the answers we can go back to the beginning and focus on the best part of publishing: helping authors create books that not only are great, but that also sell great.
Is a great book still great if no one buys it?
At Mercury Ink we believe that finding an audience for a book is just as important as the book itself. With readers exposed to so many sources of recommendations—television, radio, newspapers, blogs, Twitter and Facebook, just to name a few—it's hard to break through the noise and make the deep connections with readers that are so important.
Mercury Ink reverses the equation. When looking at a possible project we start at the end by asking: who is this book being written for? Is the audience definable and quantifiable? And, most important, can we reach the audience in a compelling way?
Once we know the answers we can go back to the beginning and focus on the best part of publishing: helping authors create books that not only are great, but that also sell great.